Can growth be sustainable?
April 27th, 2008
Free giveaways generate buying. Chris Anderson, in a recent article in Wired Magazine, rejoices in the idea. He perceives a new business paradigm in this form of selling.
It’s a confused and disjointed article burdened with irrelevancies and embarassing ignorance (on the solution to Zeno’s Paradox). But Anderson gives instructive examples of how money has been made out of free giveaways. Entrepreneurs take note.
What these examples exemplify is this: giving something away can induce people to buy things they don’t need. It expands the conscious menu of purchasable choices. It creates more in the world to buy.
Buying generates economic activity. General prosperity rises with commercial bustle. Economic activity produces jobs, consumes resources, generates waste and yields an increase in the level of general satisfaction. In good times even art and philosophy prosper. Thus the creation of a ‘desire to buy’ makes society wealthier! Wired Magazine rejoices.
Merchants prosper and order goods. Manufacturers buy materials and hire workers. The money paid out empowers consumers to generate further economic activity. And so wealth grows. When wealth grows we’re having ‘good times’.
Why can’t we have unending good times?


